Call centers have
remained a vital part of customer experience for a long time. Whenever a
customer faces any problem with regards to a product or service, instinctively
he picks up the phone and makes a call to the toll free number provided to him
by the supplier of the product. However, nowadays, customer preferences have
changed considerably. Customers are no longer restricted to the phone when it
comes to communication. There are many other channels in prevalence like email,
chat, Facebook, Twitter etc. that are serving as convenient points of
interaction between customers and the product manufacturers. It is time for
brand owners to be proactive and reach out to their clients via all channels;
it is time to upgrade to contact center services.
Why Choose Contact Center Service Outsourcing?
Although contact center services
sound interesting, they are a lot harder to implement in reality. Reaching out
to customers through all channels require significant investment and tremendous
focus. If contact centers are not run appropriately, there is a big chance that
they will backfire on you. In case, your representatives manning social media
platforms are not up to the mark or do not have the quintessential single-view
of the customer, they won’t be able to support your customers
appropriately.
There are
some basic requirements of running successful contact center services, which
are listed below:
1. Hardware
components like ACD (Automatic Call Distributor), LAN (Local Area Network),
Voice Logging, Predictive Dialer, CTI (Computer Technology Integration),
workstations and headphones
2. Software
components like AI-Powered CRM (Customer Relationship Management) tool,
marketing-related add-ons for management of communication with customers
3. Access to
telecom network by signing up with a telecom operator along with Voice-Over-IP
(VoIP) capabilities for low-cost communication
4. A workforce
that is well-trained in voice process as well as text-based platforms
Procuring
all the above-mentioned resources can be quite bothersome for a business owner.
A better way to run your contact centers is by outsourcing
contact centers to a competent vendor like Vcare.
How Contact Center Outsourcing Can Help You?
Apart from
having all the necessary tools (as mentioned above), a competent contact center
outsourcing vendor also has the manpower to keep your customers’
satisfied on your behalf. Some of the major advantages of contact
center service outsourcing are listed below:
1. Single-view of the customer – Although a contact
center offers services through different channels, it is able to view
all interaction of its customers in a single view (through the use of a smart
CRM solution). This allows an agent to instantly understand the customer issue
and fix the problem. For example, if a customer has already mentioned his issue
on Facebook and then calls an agent, the agent can simply paraphrase the
problem in the beginning of the call and start working towards a resolution. No
need to start the troubleshooting from the very beginning.
2. Better analytics – With so much information about customer
available via different platforms, a company can use its AI-based tools for
understanding the customer behavior in a better way. This ensures better
analytics, which in turn, helps a company devise a better business strategy for
the future.
Helps
you build a better brand image –
When you have access to different platforms, you are able to project your brand
in a better way. A quality call center outsourcing vendor like Vcare can ensure that all customers’ queries
are addressed at the right time and in the right way, so that your brand image
is enhanced.
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